When you have a strong foundation in place, all client acquisition strategies will be more successful. Whether you are doing seminars, hosting a radio show, hosting a TV show, purchasing leads, or are a referral-based practice, you must have a new client acquisition plan. What’s even more important than that, is to actually follow that plan. As independent professionals, it is easy to get into the habit of ‘winging it’. You are your own boss. That can be a great thing or it can work against you if you allow it to. Advisors and agents ask constantly, what are the most effective new client acquisition strategies? We focus on what works the best, not experimentation.